what we do? we listen to our clients, strategize and back our work with data and analysis to transform your vision into reality, one plan at a time.
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a goal-driven strategy that aligns objectives, targets audiences, and media strategies for effective impact of the campaigns.
we are armed with our proprietary tools to conduct in-depth research on audience behaviours and preferences across media for campaign insights.
we build a media plan using all our consumer insights and learnings to craft the best possible campaign, incorporating digital, traditional, and emerging channels.
amplify impact with strategic insights and advice across diverse media, get insider know-how to maximize reach and engagement.
behind every creative and harmonious campaign is the data-driven nuts and bolts running the show.
an AI powerhouse that gathers data by analyzing consumer behavioral traits, travel patterns from 110 Mn DAU (daily active users) samples, 3.1 Mn POI (point of interest) and, 75,000+ media sites, then optimizing the OOH media plan based on desired reach and frequency.
not all panels are the same due to their varying viewing time, size, height, angle to the viewer, clutter, and illumination. but we can tailor each ad panel’s value through these eight meticulous parameters, crafting a visibility matrix that translates into potential impression gold.
delve into the neural jungle, where advanced neuro-tech deciphers actual viewing impacts. we leverage cutting-edge EEG and stimulus tracking software to enable us to go from PI (potential impressions) to VAC (value adjusted contacts).
go beyond simple consumer profiling. by building an audience roadmap, we gain targeted understanding of their attitude, behavior patterns, and current trends of the market. this is accomplished via an intricate fusion of collected first-party and third-party data.
an AI guru that pre-tests visual engagement before the artwork hits the street. this AI tool is based on gaze movement and eye fixations analysing artwork’s hot and soft spots. enabling corrective measures before going live.
an AI powerhouse that gathers data by analyzing consumer behavioral traits, travel patterns from 110 Mn DAU (daily active users) samples, 3.1 Mn POI (point of interest) and, 75,000+ media sites, then optimizing the OOH media plan based on desired reach and frequency.
not all panels are the same due to their varying viewing time, size, height, angle to the viewer, clutter, and illumination. but we can tailor each ad panel’s value through these eight meticulous parameters, crafting a visibility matrix that translates into potential impression gold.
delve into the neural jungle, where advanced neuro-tech deciphers actual viewing impacts. we leverage cutting-edge EEG and stimulus tracking software to enable us to go from PI (potential impressions) to VAC (value adjusted contacts).
go beyond simple consumer profiling. by building an audience roadmap, we gain targeted understanding of their attitude, behavior patterns, and current trends of the market. this is accomplished via an intricate fusion of collected first-party and third-party data.
an AI guru that pre-tests visual engagement before the artwork hits the street. this AI tool is based on gaze movement and eye fixations analysing artwork’s hot and soft spots. enabling corrective measures before going live.
we explore the media landscape and blend our expertise with media platforms and technologies to serve your brand’s message at the perfect moment.
classic explore the timelessness of traditional OOH. our displays are bold and unique, with a touch of creative whimsy.
transit connect your campaign with your audience during high dwell time for commuters and travellers with strategic ad placements across transit spaces
infrastructural use the rhythm of urban touch points to your advantage. drive high consumer engagement with placements close to your audiences homes, office, shopping canters, or leisure points.
digital traditional, transit, and infrastructural mediums are adopting and converting to digital OOH (DOOH). this gives your brand and campaign a dynamic, cutting-edge, and flexible stage.
technological integration bring dynamic and interactive campaigns to the spotlight by incorporating and bringing to play motion and contextual relevance to create a one-on-one dialogue with the consumer.
non-traditional new opportunities to unlock, new ways to advertise, and new paths to take when you connect with your audience.
classic explore the timelessness of traditional OOH. our displays are bold and unique, with a touch of creative whimsy.
transit connect your campaign with your audience during high dwell time for commuters and travellers with strategic ad placements across transit spaces
infrastructural use the rhythm of urban touch points to your advantage. drive high consumer engagement with placements close to your audiences homes, office, shopping canters, or leisure points.
digital traditional, transit, and infrastructural mediums are adopting and converting to digital OOH (DOOH). this gives your brand and campaign a dynamic, cutting-edge, and flexible stage.
technological integration bring dynamic and interactive campaigns to the spotlight by incorporating and bringing to play motion and contextual relevance to create a one-on-one dialogue with the consumer.
non-traditional new opportunities to unlock, new ways to advertise, and new paths to take when you connect with your audience.
The Welspun Quick Dry Towels campaign effectively utilized innovative 3D elements to highlight the product’s rapid drying feature, achieving both high reach and significant talkability.
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Guide potential investors on the market risks and benefits of mutual funds.
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Your dedication and hard work are commendable, and I'm confident our partnership will continue to thrive. Thank you for your excellence, and I look forward to our continued collaboration.
From start to finish, everything was handled with such care and attention to detail. The ads were perfectly placed, the visuals were eye-catching, and the messaging really hit the mark.
While our partnership has extended for over a decade, I am always surprised with the excitement and energy your team showcases at the time of ideating, planning and executing all our projects.
Every time I pass by one of our billboards, I can't help but smile. The design is eye-catching, the message is spot-on, and it's making a real impact in our target areas.
"Partnering with the OAP team for the 'Be Adaptive' campaign was a fantastic experience. The campaign's creative idea, which highlighted Balanced Advantage Funds by highlighting the adaptable properties of sunflowers, also had a noticeable impact.
We would like to extend for the amazing work done by you on the Pooja BTL activations for Indica Easy at Kolkata. It's really a fabulous execution and keep up the good work.
Kudos to OAP for their phenomenal work on our Nutrica Campaign. The stand-out part was their tool that gives post campaign insights on reach and engagement numbers, that becomes a baseline for future planning.
Thanks for keeping up with the commitment.
